Today, I define it as a place where people can go to get ideas for any project or interest in their life. How do you think about what Pinterest is? How do you define it now? In this wide-ranging interview, Evan Sharp talks here about what Pinterest is now, what it could become, the potential the company has to make money, and how Pinterest competes (or doesn't) with Google and his old company Facebook. A full 75 percent of their traffic comes from mobile devices, and according to researchers, they're the top traffic source to retailers' websites and an important secondary source after Facebook for some media sites, like Buzzfeed. They've got 30 billion pins now, half of them in the last six months. But if what you want to find are things, objects, then Pinterest is the way to go.Īnd they are just getting started. For people or entities, there's Facebook. For real-time searches, there is Twitter. The default, of course, is Googling (or-fine, Microsoft-Binging). My contention is that Pinterest is one of the four ways that people find things on the Internet. Think about what Pinterest is collecting: it's a database of intentions, as I put it for an essay on Fresh Air this week.* "It’s the world’s largest set of objects that people care about."Īs part of my reporting, I spoke with Pinterest co-founder Evan Sharp about how he thinks about the site. It seems like a shopping site minus the exchange of money part.īut it's on the backend where things really get interesting. And that's where most people stop thinking about Pinterest. Pinterest, in effect, decomposes web pages into the objects that are embedded in them.įor users, it's a way to think about and plan the future, or to show off one's taste for free. People pin photos into collections called boards, which serve as big catalogs of objects. In 2012, Pinterest broke out to become a wildly popular site and app for collecting media across the Internet.
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